Canvass Management
"I am so grateful for the opportunity to have seen the working model in Cleveland. That experience has made all the difference."
Joe Zisman
Harrisburg, PA
Ambassador Home Improvement
"We began our business with many of these exact canvassing fundamentals. This lead source has helped us grow to a multi-million dollar operation."
Brian Leader
Columbus, OH
Improve It Home Remodeling
Finding a manager
The number one question that is asked is how do I find a manager? Finding a manager is the biggest road block preventing home improvement companies from starting or maintaining a canvass operation. Company owners are too busy to step in and manage a canvass team leading to procrastination which just delays success. Failure if bound to happen if you start your primary focus on getting a canvass manager first. The reason it doesn’t work is there are few candidates that have management skills and canvassing experience. This is trying to put the cart in front of the hoarse. Canvassking, LLC objective is to shift your thinking to focus on processes first, then finding a manager that has the proven skills to manage. Your canvass department must be system dependent not people dependent. The first step is listing of all of the tasks to be performed in the canvassing department. Then you have a clear job description and benchmarks to gauge a manager’s performance. Successful canvassing operations usually are the ones that promote within. Promotion within with clear benchmarks and a career path will produce the most qualified managers. Each benchmark a canvasser hits will demonstrate that the canvasser has all of the skills and attitude to manage. Canvassking helps with all of the systems needed and bridges the gap of management until a qualified candidate emerges within the company. Canvassking’s guidance oversteps procrastination and maximizes results without overworking the owners.
How to manage
The major components of a canvassing program are: Recruiting and hiring, training, and day-to-day management. All require systems that must be replicated over and over again. The manager will now manage the system by hiring the right people, training, tracking performance, motivating the staff, holding people accountable, creating better systems that will benefit the purpose of the company. McDonald’s is the biggest and most profitable fast food restaurant in the world. Why is that? Very simply, they have mastered every process in the operation of the restaurant. They systemized everything from how to constantly be innovating new ideas, advertising, ownership responsibilities, hiring, management growth and restaurant operations. Every little thing in the business is systemized and replicated thousands of times the same way in any restaurant in the world. Keep in mind half of their staff is under the age of 21. How can a company with thousands of restaurants with many young and inexperienced people run those restaurants so consistent with success? The answer is simple, systems from the top down. Your canvasser managers must focus on managing the system, not managing people.